The Story of Loving Life Clothing

In early 2015 after doing some Christmas shopping on a number of websites John Moats, the owner and founder of Loving Life clothing found the existing online websites to be lacking in the area of Hippie clothing. Having been a long time Grateful Dead Fan and tour vendor he and his wife, Jenny, decided to start Loving Life Clothing.

A little more background. John was born and raised in Marin County California in the late 1950’s. Having grown up around the Hippie culture he immersed himself in the Utopian atmosphere of Haight Ashbury, free concerts, and psychedelia.

Having a super vivid imagination also helped to spur his creative side. Never one to shy away from color or wild ideas he has created the quintessential webstore for free thinking folks to shop for classic as well as new and innovative tie dyes and other eclectic items.

Jenny grew up in rural Western PA, also in the 60’s. Sadly, she missed out on the Grateful Dead/Hippie culture in her youth. She considers herself a “Born Again” Deadhead. Late to the party, but better late than never! In November of 2020, Jenny retired from her Corporate job of 25 years. She happily traded her Corporate hat for a Grateful Dead hat.  She now takes care of the website and handles the administrative and business end of Loving Life clothing.

Jenny and John both believe in fair pricing, high quality items and great customer service. We are constantly seeking the latest and greatest new and classic products to support our customers’ Hippie lifestyle.